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Study on Mass Media, Publication and Offset Press

Study on Mass Media, Publication and Offset Press

SHSRC-Kerala was invited by the Directorate of Health Services to conduct a comprehensive study on the Mass Media, Publication, and Offset Press wings under the Health and Family Welfare Department. The study aims to evaluate the current operational structure, identify vacant positions, and determine the essential roles required to meet the demands of modern media in the evolving healthcare communication landscape.

To achieve this, SHSRC-Kerala conducted field visits, held detailed discussions with current employees, and consulted with the State Mass Education Officer and Mass Media Officers to understand the qualifications and experience of existing personnel. Additionally, an in-depth assessment was carried out at the Directorate of Health Services to gather relevant insights.

The findings from this evaluation are now being compiled into a draft report, which will provide actionable recommendations to optimize the department’s media and communication functions. This initiative underscores SHSRC-Kerala’s commitment to supporting the Health and Family Welfare Department in enhancing its public health outreach and aligning its operations with contemporary media requirements

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State Health Systems Resource Centre, Kerala (SHSRC-K), was established in 2008-09 as a technical support organization for the Department of Health & Family Welfare, Government of Kerala.

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